Email Marketing
Craft successful email campaigns that resonate with your prospects without any IT knowledge.
Just choose your building blocks and drop them exactly where you want them to appear on your email. Enrich your content with titles, calls-to-action, social media buttons, or footers in just one click.
Works on any device - your email optimally displayed on every screen - whether it is a tablet, mobile phone, laptop, or desktop computer.
Drag & drop editor
Use our pre-made building blocks to structure your email. Insert headers and footers, calls-to-action, images, links, snippets and many more in just a few clicks.
Personalize
Add your text and graphics in real-time directly within the editable content of your building blocks and get a live preview of what your email will look like.
Templates
Save your emails as a template and reuse them for your future campaigns.
Choose your own colors
Configure your color palette to design an email based on your branding colors.
60+ snippets
60+ dynamic & static snippets that will follow your brand colors.
Auto generate dynamic blocks
Theme provides several dynamic snippets for products, blogs and events. Just select the records and rest will be generated automatically.
Fully responsive
Display optimally your email on whatever screen: desktop, laptop, tablet or mobile.
Undelivered emails
Track last 24 hours undelivered emails, and get notified why they failed.
Mail server
Set up several email servers with their own IP/domain to optimize open rates.
Manage Campaigns
Segment your database for better open and click rates.
Optimize your results by sending your campaigns to targeted groups within your database.
elect leads, customers, or any other group from your contacts list by country, by date, by function, and more, all designed to make sure you send your content only to the people you want to share your campaign with.
Import contacts
Easily import your contacts to Odoo from any CSV document
Create custom mailing lists
Segment your subscriber's database by assigning them to one or several mailing lists.
You can also select your customers, leads or opportunities from CRM as the recipients of your campaigns.
Lead generation from mass mail open
Create a new Lead/Opportunity when a customer opens an email sent through a campaign.
Reply to
Specify an email to which the recipient can reply by clicking on the “Reply to” button from his inbox.
Schedule
Select a time and date to schedule your campaign to be sent later.
Sample testing
Send a sample of your mailing to selected email addresses to get a preview before actually launching it to your whole mailing list.
Opt-out
Automatically remove from your mailing list the contacts who opted out
A/B testing
Send your email to a fraction of your email list.
Reporting & Business Analysis
Improve your campaigns rely on stats and data to send better emails.
Get accurate, and real-time statistics on every email sent out.
Easily track the number of leads created, orders, the amount of revenue generated, your open rate, bounce rate, click-through rate, and improve your overall marketing strategy.
Follow the opportunities generated and track the expected revenues.
Archive your campaigns
Keep track of all emails sent and stock them in database.
KPI’s
Get real-time statistics on emails' performance: number of leads and orders created, revenue generated, delivery rate, open rate, click rate, bounce rate.
Tracking links
Add a tracking code to the links within your email campaigns and get a complete view of the performances for each campaign on a dedicated dashboard.
Measure your revenues
Follow your opportunities through CRM and analyze the conversion rate, the expected revenue and the generated revenue of each of your campaigns. Use filters for more in-depth analysis.
RFM Analysis
RFM analysis is a data driven customer behavior segmentation technique.
RFM stands for recency, frequency, and monetary value.
RFM is a method used for analyzing customer value. As you can gauge, RFM analysis is a handy method to find your best customers, understand their behavior and then run targeted email / marketing campaigns to increase sales, satisfaction and customer lifetime value.
